Tag: sales
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Following the ABCs of Customer Assessment
When a business is launched, its owners typically welcome every customer through the door with a sigh of relief. But after the company has established itself, those same owners might start looking at their buying constituency a little more critically. If your business has reached this point, regularly assessing your customer base is indeed an…
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Four Pillars of a Solid Sales Process
Is your sales process getting off-balance? Sometimes it can be hard to tell. Fluctuations in the economy, changes in customer interest and dips in demand may cause slowdowns that are beyond your control. But if the numbers keep dropping and you’re not sure why, you may need to double-check the structural soundness of how you…
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A Midyear Review Should Go Beyond Financials
Every year is a journey for a business. You begin with a set of objectives for the months ahead, probably encounter a few bumps along the way, and reach your destination with some success and a few lessons learned. The middle of the year is the perfect time to stop for a breather. A midyear…
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Factor in State & Local Taxes when Deciding Where to Live in Retirement
Many Americans relocate to other states when they retire. If you’re thinking about such a move, state and local taxes should factor into your decision. Income, property, and sales tax Choosing a state that has no personal income tax may appear to be the best option. But that might not be the case once you…
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Building a Sales-Prospect Pipeline for Your Business
An old business adage says, “sales is a numbers game.” In other words, the more potential buyers you face, the better your chances of making sales. This isn’t completely true, of course; success also depends on execution. Nonetheless, when a company builds a pipeline to funnel prospects to its sales team, it will increase the…
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Big Data Strategies for Every Business
You’ve probably heard or read the term “big data” at least once in the past few years. Maybe your response was a sarcastic “big deal!” under the assumption that this high-tech concept applies only to large corporations. But this isn’t necessarily true. With so much software so widely available, companies of all sizes may be…