Tag: lead

  • Six Ways to Ensure Your Marketing Plan Drives Sales

    Six Ways to Ensure Your Marketing Plan Drives Sales

    “Love and marriage,” goes the old song: “…You can’t have one without the other.” This also holds true for sales and marketing. Even the best of sales staffs will struggle if not supported by a well-researched and carefully executed marketing plan. Here are six ways to ensure your marketing plan is likely to drive strong…

  • Change Management Doesn’t Have to Be Scary

    Change Management Doesn’t Have to Be Scary

    Business owners are constantly bombarded with terminology and buzzwords. Although you probably feel a need to keep up with the latest trends, you also may find that many of these ideas induce more anxiety than relief. One example is change management. This term is used to describe the philosophies and processes an organization uses to…

  • Four Pillars of a Solid Sales Process

    Four Pillars of a Solid Sales Process

    Is your sales process getting off-balance? Sometimes it can be hard to tell. Fluctuations in the economy, changes in customer interest and dips in demand may cause slowdowns that are beyond your control. But if the numbers keep dropping and you’re not sure why, you may need to double-check the structural soundness of how you…

  • Building a Sales-Prospect Pipeline for Your Business

    Building a Sales-Prospect Pipeline for Your Business

    An old business adage says, “sales is a numbers game.”  In other words, the more potential buyers you face, the better your chances of making sales. This isn’t completely true, of course; success also depends on execution. Nonetheless, when a company builds a pipeline to funnel prospects to its sales team, it will increase the…