Tag: competitor

  • Take a Fresh Look at Your Company’s Brand

    Take a Fresh Look at Your Company’s Brand

    A strong, discernible brand is important for every business. Even a company that never undertakes a formal branding effort will, over time, establish a brand through its communications with customers and interactions with the public. For this reason, it’s a good idea to regularly take a fresh look at your brand and determine whether tweaks…

  • Five Ways to Strengthen Your Business for the New Year

    Five Ways to Strengthen Your Business for the New Year

    The end of one year and the beginning of the next is a great opportunity for reflection and planning. You have 12 months to look back on and another 12 ahead to look forward to. Here are five ways to strengthen your business for the new year by doing a little of both. 1. Compare…

  • Bridging the Gap Between Budgeting and Risk Management

    Bridging the Gap Between Budgeting and Risk Management

    At many companies, a wide gap exists between the budgeting process and risk management. Failing to consider major threats could leave you vulnerable to high-impact hits to your budget if one or more of these dangers materialize. Here are some common types of risks to research, assess, and incorporate into adjustments to next year’s budget.…

  • Do Your Long-Term Customers Know Everything About You?

    Do Your Long-Term Customers Know Everything About You?

    A technician at a mobility equipment supplier was servicing the motorized wheelchair of a long-time customer and noticed it was a brand-new model. “Where did you buy the chair?” he asked the customer. “At the health care supply store on the other side of town,” the customer replied. The technician paused and then asked, “Well,…

  • Make Sure the Price is Right with Market Research

    Make Sure the Price is Right with Market Research

    One way to help ensure that the new year is a profitable one is to re-evaluate your company’s pricing strategy. You need to devise an approach that considers more than just what it cost you to produce a product or deliver a service; it also must factor in what customers want and value — and…