Category: Marketing
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Three Ways to Get More from Your Marketing Dollars
A strong economy leads some company owners to cut back on marketing. Why spend the money if business is so good? Others see it differently — a robust economy means more sales opportunities, so pouring dollars into marketing is the way to go. The right approach for your company depends on many factors, but one…
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Four Pillars of a Solid Sales Process
Is your sales process getting off-balance? Sometimes it can be hard to tell. Fluctuations in the economy, changes in customer interest and dips in demand may cause slowdowns that are beyond your control. But if the numbers keep dropping and you’re not sure why, you may need to double-check the structural soundness of how you…
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Business Tips for Back-to-School Time
Late summer and early fall, when so many families have members returning to educational facilities of all shapes and sizes, is also a good time for businesses to creatively step up their business development efforts, whether it’s launching new marketing initiatives, developing future employees or simply generating goodwill in the community. Here are a few…
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Trust Is an Essential Building Block of Today’s Websites
When business use of websites began, getting noticed was the name of the game. Remember pop-up ads? Text scrolling up the screen? How about those mesmerizing rotating banners? Yes, there were — and remain — a variety of comical and some would say annoying ways to get visitors’ attention. Nowadays, most Internet users are savvy…
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A Midyear Review Should Go Beyond Financials
Every year is a journey for a business. You begin with a set of objectives for the months ahead, probably encounter a few bumps along the way, and reach your destination with some success and a few lessons learned. The middle of the year is the perfect time to stop for a breather. A midyear…
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Taking It to the Streets: Marketing Strategies to Consider
With such intense focus on digital marketing these days, business owners can overlook the fact that they can interact with the buying public in actual, physical places. Now that spring is here and summer is on the way, it’s a good time to rediscover the possibilities of “street marketing.” Here are seven strategies to consider:…
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Building a Sales-Prospect Pipeline for Your Business
An old business adage says, “sales is a numbers game.” In other words, the more potential buyers you face, the better your chances of making sales. This isn’t completely true, of course; success also depends on execution. Nonetheless, when a company builds a pipeline to funnel prospects to its sales team, it will increase the…
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Five Questions to Ask Yourself About Social Media
Using social media can be an inexpensive but effective way to market a company’s products or services. Like most businesses today, you’ve probably at least dipped your toe in the waters. Or perhaps you have a full-blown, ongoing social media strategy involving multiple sites and a variety of content. In either case, it’s important to…
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Light a Beacon to Your Business with a Mission Statement
Every company, big or small, should have a mission statement. Why? When carefully conceived and well written, a mission statement can serve as a beacon to the world — letting everyone know what the business stands for and where it’s headed. It can build customer loyalty and mobilize people behind a common cause. And it…