Tag: social media
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Is Your Business Stuck in the Mud with Its Marketing Plan?
A good marketing plan should be like a network of well-paved, clearly marked roads shooting out into the world and leading back to your company. But all too easily, a business can get stuck in the mud while trying to build these thoroughfares, leaving its marketing message ineffective and, well, muddled. Here are a few…
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Five Questions to Ask Yourself About Social Media
Using social media can be an inexpensive but effective way to market a company’s products or services. Like most businesses today, you’ve probably at least dipped your toe in the waters. Or perhaps you have a full-blown, ongoing social media strategy involving multiple sites and a variety of content. In either case, it’s important to…